Public RELATIONS
Luxury PR Coordinator at VIVA Lifestyle PR
VIVA Lifestyle PR is a boutique consulting firm specializing in luxury travel and hospitality experiences. VIVA is based in Rome, Italy and works with clients in Italy, Greece, and Africa. As VIVA's Remote PR Coordinator, I create the monthly newsletter, share press coverage on Instagram, draft and send out pitches, and help with other writing and design tasks as they arise. Interning at VIVA was one of the highlights of my time abroad, and I am so grateful to have been hired as a contract employee following my semester in Italy.
QUICK ACCESS
DUCO TRAVEL SUMMIT 2022
245 exhibitors, 238 press meetings, 1 day— this is DUCO. Held annually in Florence, DUCO Italy is a luxury tourism event that promotes the excellence of Italian hospitality by connecting fabulous exhibitors with Italian and international press.
MY ROLE
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Created the media dossier with profiles of 19 journalists
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Met with hotel managers to assess properties
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Organized and assisted attendees in Italian and English
MEDIA DOSSIER
CLICK TO VIEW SAMPLE PAGE
MONTHLY NEWSLETTER
The VIVA Lifestyle PR newsletter has been distributed monthly to approximately 5,000 journalists and media contacts since February 2022. Each issue presents VIVA clients under an overarching theme, creatively framing and pitching properties as standout destinations.
MY ROLE
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Newsletter research and content writing
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Layout and design via Canva
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Organization and input of content into Mailchimp
DECEMBER 2022 NEWSLETTER
CLICK TO VIEW FULL NEWSLETTER
43.2%
OPEN RATE
1.14%
CTR
METRICS
COVERAGE
REPORTING
The coverage report was a visual presentation of the pieces of media coverage the client received from January -September 2022, expressing the value added for VIVA client. The presentation consisted of 79 slides documenting images, text, publication circulation, and online readership.
MY ROLE
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Coverage research and maintenance of tracking sheet on Excel
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Layout and design via Canva
COVERAGE REPORT
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SOCIAL MEDIA
Instagram posts and reels designed to highlight clients and recent property visits.
